Augmented Reality Holiday Gift

In 2019 all of our clients received a beautifully designed Zenith branded canister in the mail. Upon opening the canister they discovered a seedling for a tree which they could plant in a park, a vacant lot, or their own back yard.

The messaging simply read “Growth is the Goal”, implying the nature of the client/agency relationship and our expectations for them. There were instructions inside the packaging for recipients to scan a QR Code with their smartphone.

Once the QR Code was scanned they would experience a custom branded, augmented reality animation of a tree springing to life right on their tabletop all the while reinforcing the “Growth is the Goal” messaging.