Amdro Pest Control
Amdro was looking to gain some traction in the pesticide category. They wanted stronger brand recognition amongst purchasers. So we created a branding campaign with a message that said, "No Mercy, No Bugs."
The message behind this campaign was to empower consumers to stand up to bugs and let them know that when bugs make them crazy it’s OK to get crazy right back. We increased awareness in the marketplace for Amdro. We also increased market share in the pest category and won an industry award for Best Viral Video Series with "Jack's First Session."
When bugs make you crazy – get crazy right back
New Campaign Website
In addition to creating a marketing campaign for broadcast television we also drove amateur customers to a new website experience which mirrored the messaging and sentiment of the television campaign.
We carried over the sentiment of “When Bugs Drive You Crazy Get Crazy Right Back.” This empowered consumers to get rid of bugs quickly and effectively using the new Amdro Quick Kill products.
Branded Facebook Page
We also created a new branded Facebook landing page. This carried the conversation of an Amdro Quick Kill products over into the realm of social. We gave consumers a forum to share their stories about how bugs make them crazy and how they get crazy right back.
YouTube Channel Page
Lastly, we created a custom YouTube channel page to feature short form video content. This helped continue to tell the story about other individuals in Jack's therapy group.
We did a deeper dive as to which pests drove them crazy and how they got crazy right back. This again allowed consumers to associate their own pest problems to the therapy session members.