Rapping Paper

We wanted to send our clients an item to “surprise and delight” them knowing that most holiday cards get tossed in the trash.

So we enlisted the help of none other than T-Pain himself. We sent clients, and industry VIPs, a roll of actual (w)rapping paper with custom illustrated caricatures of T-Pain in different holidays scenes.

Recipients were then instructed to download a custom Moxie Augmented Reality app that when launched, and scanned over the rapping paper, would bring T-Pain to life as he would rap a custom holiday tune.

The holiday card execution garnered local and nation press being picked up by Adweek, Design Taxi, and WXIA 11Alive News.