Arby’s Restaurants had served Pepsi products since its inception much to the dismay of its loyal fan base. When they decided to switch over to carry Coca Cola products they wanted to make a big announcement. (a VERY BIG announcement)

But in order to make such a historic proclamation the needed to tease it first. And for that they started small.

In the course of a week Arby’s broke not one, but two, Guinness World Records with the smallest ad ever created as well as the largest ad ever created.